Pre-ProductionDue to unforeseen circumstances, the timeline on this video was much more rushed than normal. Typically I have about 3-4 weeks to plan and execute a video of this scope, but this time I only had about ten days. Thankfully I had some great help from Souper Bowl of Caring's South Carolina Director in planning.
FilmingWe lined up as many interviews as we could on short notice. It was a hectic few days traversing the city to capture all the footage! We used the same setup as normal - 50mm lens and our flimsy lighting kit.
Post-ProductionIt was a challenge molding the footage to tell two different stories: who BlueCross BlueShield is but also why it's important to support Souper Bowl of Caring. We linked them both to giving in South Carolina, so the transition felt solid. If I had to do it over again I'd probably split them into two different videos.
The usual combination of After Effects, Premiere, and Audition were used, however I found an amazing way of using InDesign to manage multiple title cards that made life much easier.