Due to unforeseen circumstances, the timeline on this video was much more rushed than normal. Typically I have about 3-4 weeks to plan and execute a video of this scope, but this time I only had about ten days. Thankfully I had some great help from Souper Bowl of Caring's South Carolina Director in planning.


We lined up as many interviews as we could on short notice. It was a hectic few days traversing the city to capture all the footage! We used the same setup as normal - 50mm lens and our flimsy lighting kit.


It was a challenge molding the footage to tell two different stories: who BlueCross BlueShield is but also why it's important to support Souper Bowl of Caring. We linked them both to giving in South Carolina, so the transition felt solid. If I had to do it over again I'd probably split them into two different videos.

The usual combination of After Effects, Premiere, and Audition were used, however I found an amazing way of using InDesign to manage multiple title cards that made life much easier.


The video was displayed at the Williams Bryce Stadium center, "The Zone" to all of the luncheon attendees. It was really fun to see my hard work displayed on their large wall of flatscreen televisions and hear the audio pumped through the speakers.