Pre-ProductionThe staff came up with the idea while I was chaperoning the kids in Houston, so the idea was executed pretty quickly. We were filming interviews for the kids anyway, so I was asked if I could get them raising their heads and saying their name the way college football players do.
ProductionWe quickly setup a makeshift studio in the ground floor of the hotel where we were staying. I ran lights, sound, and camera.
Post-ProductionThe timeline was quick, but I was able to work some fun After Effects 3D Camera Effects. I made good use of the Optical Flares Plugin to build a wall of lights shining behind the logo.
The music was an original creation I came up with years ago for another Souper Bowl of Caring fundraiser as I tried to create a Monday Night Football-inspired theme.